sample case study template, sample case analysis paper, case study writing guide, writing a case study essay, apa case study template, example of case study paper, case study writing tips, case study template Accentuated and budgets must devote these sports seat tickets available Apr 23, · You won’t command the same size fee writing case studies as you do writing white papers. But the good news is, case studies are a lot less work. In my experience (and from what I’ve seen many copywriters charge), you can reasonably earn between $ and $1, per case study Mar 05, · Writing a case study in APA Step By Step The running head includes: The page number on the right margin A shortened title of your paper in ALL-CAPS no longer than 50 characters to the right
Writing A Case Study Paper �� Aug
Common guesses might be website copy, direct response or celebrity ghostwriting. That means businesses use these pieces of content to provide additional information to people who are on the brink of making a purchase, writing case study papers. Your case study or white paper is often the last thing someone reads before choosing whether to click away… or pull out their credit card.
As you can imagine, many B2B business-to-business companies take these resources very seriously. After working as a marketing manager for two years, I decided to strike out on my own as a freelance copywriter, writing case study papers.
A white paper is a report that informs the reader about a technical subject. There are many use cases for a white paper. A product breakdown is exactly what it sounds like. Typically these involve explaining how a product works, describing what problems it solves and naming all of the key features and functions.
For example, most cryptocurrencies include a white paper to describe the unique makeup of their blockchain technology. An industry overview has slightly more variation. Businesses use these to discuss trends, introduce readers to their industry or list common challenges faced by people or businesses in that space.
For example, not long ago I wrote a writing case study papers paper about cybersecurity in healthcare. The resource included an overview of the history of cybersecurity in healthcare, current trends and challenges and several forward-looking statements from the company about the industry. Many copywriters undervalue the skills they bring to the table. To an experienced writer, the ability to write with clarity and simplicity about a complex subject may writing case study papers exactly feel like a top-tier skill.
Not rocket surgery, right? But to engineers working at an inherently complicated and technical company, clarity and simplicity are the surest path to writing case study papers sales. Also, white papers are not blog posts. But businesses put blog posts and white papers in completely different categories. No two white papers are exactly alike, but here is a general outline you can borrow, writing case study papers.
Word counts vary a lot depending on the subject matter. But aiming for a word count matters less to me than achieving brevity and clarity.
Start with your client. Encourage them to let you use relevant internal data, conduct a survey, or connect you with experts you can interview in the field. Introducing a few new industry stats and stories can make your white paper a lot more powerful.
Case studies are usually that simple. They offer the reader a clear story of trial and triumph, with the purpose of highlighting the unique capabilities of the company. In other words, they center around a time when their product or service did exactly what it was made to do. But the good news is, case studies are a writing case study papers less work.
Unlike a whitepaper, which might take you multiple weeks to research and write, case studies can be written in just a handful of hours.
The best case studies tend to have the same simple formula:. I like to include quotes from the customer throughout the case study. Wherever possible, let them tell the story for you. Which brings me to the secret ingredient behind the best case studies….
Case studies are stories of shared success. Fill in the gaps by setting up a customer interview or two. First, this will impress the company who hired you to produce the case study. Here are three approaches for finding white paper and case study clients. People trust their network to recommend reliable resources. They hope someone in their network offers a strong recommendation. This will ensure you only see the latest requests. Cold outreach is a numbers game. But there are tactics to improve your odds.
My favorite suggestion is to start local, writing case study papers. People tend to feel most comfortable working with service providers with whom they share something in common.
Geography can serve writing case study papers that shared something. First, check places like the Inc. You can sort these lists by city and industry and there are new versions published every year. I also like to check local websites that report on companies in my target industry.
For example, in Austin, Texas there are websites like Built InSilicon Hill Newsand AustinInno. Which it is. For now, you can use this same approach in webinars and Zoom events. But once things are safe and back to normal, I want you to start attending in-person events. I want you to frequent the ultra-niche industry conferences in your city or the nearest city to you.
Almost every single one of these companies know they need white papers and case studies. Many of them want help. They just have a hard time finding writers who can communicate their complex solutions clearly.
Show up to these events and just start introducing yourself to people. Meet some of the speakers. Chat with fellow attendees. As soon as you start mentioning that you write white papers and case studies, people will request your business card. Make sure you collect their cards too. Then, follow up with everyone after the conference:. It was great meeting you! I often tell new and aspiring freelancers that there are way more businesses in need of good writers than there are competent writers available to help them.
But writing case study papers key is to look for work in places where competition is irrelevant or nonexistent, writing case study papers. If you only have one takeaway from this article, remember that clear writing is foundational to marketing and sales.
And every business writing case study papers more customers. Photo by Nick Morrison on Unsplash. Alexander Lewis is a freelance SaaS copywriter and ghostwriter writing case study papers in Austin, Texas.
He co-runs Lewis Commercial Writing with his wife and has written for The Next Web, writing case study papers, Built In and Foundr. Subscribe to his newsletter about the craft and business of writing.
Website AJLWritings. I love this! I know how to write both case studies and white papers, especially for those in healthcare. But for once I see real insights on how to find biz!
If you need a collaborator, Alex, so you can bring in more health clients, let me know. Thanks for your comment, Martin! Thank you, Alexander Lewis, for this very insightful and educational piece of prose! I love writing case studies. This was a great read — clear, concise and helpful! Thank you for writing and sharing, Alexander!
Your email address will not be published. This site uses Akismet to reduce spam. Learn how your comment data is processed. Skip to content. How to Make a Living Writing Case Studies and White Papers by Alexander Lewis, writing case study papers. What are the most lucrative freelance writing niches? What is a white paper? How much can you writing case study papers writing white papers? So should you.
How to write a white paper No two white papers are exactly alike, but here is a general outline you can borrow. How do you gather that information? Primary sources. What is a case study? A case study is the highest form of social proof. How much can I charge writing case studies? You want to name the problem that the client was dealing with, what they already tried, and why they approached the company who ultimately solved their problem.
Writing Case Studies workshop
, time: 41:15How to Write a White Paper and How to Write a Case Study: A Freelance Writer Explains
Mar 10, · Most commonly, the length of the case study is about words, which is much less than the length of an average research paper. The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts in your story Apr 23, · You won’t command the same size fee writing case studies as you do writing white papers. But the good news is, case studies are a lot less work. In my experience (and from what I’ve seen many copywriters charge), you can reasonably earn between $ and $1, per case study Mar 05, · Writing a case study in APA Step By Step The running head includes: The page number on the right margin A shortened title of your paper in ALL-CAPS no longer than 50 characters to the right
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